CONTENT DESIGN · CONTENT STRATEGY · AI SYSTEMS · UX WRITING

I design the human layer of complex systems and information.

Working at the intersection of language, products, and people, I create the content, frameworks, flows, and decision points that turn complex systems into clear paths forward - helping people and teams understand what matters, why it matters, and what to do next.

Confusion is expensive.

For people. For products. For teams. For businesses.

I design for understanding.

Featured case studies

Selected work across AI workflows, product strategy, accessibility, content design, and experimentation.

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See the workflow

Optimizing content-to-code with AI

I designed and piloted a human-in-the-loop workflow that cut string implementation time 91% with zero post-launch corrections.

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Turning the Autofill ecosystem into a shared strategy

I synthesized research, performance data, and competitive analysis into a shared framework that identified five strategic opportunities and became the team’s source of truth for product prioritization.

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Closing a critical gap in the browsing journey

I defined the design principles, naming, value proposition, and first-use experience for a 0→1 Tabs product that launched in Facebook’s in-app browser and beat its engagement goal by 46%.

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Turning accessibility risk into an operating model

I identified and prioritized critical browser flows, partnered with Design and Engineering to make them testable, and expanded the approach into an organization-wide model for accessibility remediation.

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Prioritizing user needs in Autofill consent

I reframed value, trust, control, and security around user needs, reducing the full disclosure 46% and creating a reusable baseline that preserved legal and privacy requirements.

See the content experiments

Shaping browser evolution through experimentation

I drove content strategy across dozens of post-click experiments, using mixed results to identify durable value and help shape a unified agentic browser concept now in development.

What I bring to complex product teams

Content design and strategy

Clear experiences and strategic direction grounded in what people need to understand, decide, and do.

Language systems and AI workflows

Reusable language, standards, and human-centered workflows that keep complex and AI-enabled products coherent at scale.

Governance and cross-functional leadership

Shared frameworks, governance, and cross-functional alignment that turn ambiguity into decisions teams can act on.

About

I make complex experiences easier to understand.

The more complicated the experience, the more intentional its language and structure need to be.

I uncover the context behind complex experiences and information, connect teams around a shared understanding, and design clearer paths to better outcomes.